Ephemera

Ephemera, a stationery shop located in East Village of Des Moines, needed a minisite to promote their display kit for busineses. An interactive flash application to create, customize, and preview stationery combinations was created, as well as a landing page, and an informational page about the display kit.

Web : Layout & Design, Valid XHTML & CSS, PHP, Flash.

The Salon Professional Academy

A large project for The Salon Professional Academy including: Identity rebranding, new website, and email marketing plans.

Web : Layout & Design, Valid XHTML & CSS, PHP, Email Marketing.
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Whittaker's Bunkhouse

Whittaker's Bunkhouse, which provides lodging for visitors of Mount Rainier, was in need of an update to their website. The primary goals of the site was to provide organization and consistancy between the pages. In addition, a rustic theme, and the ability to edit the pages easily was accomplished.

Web : Layout & Design, Valid XHTML & CSS, PHP.
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Next Step Dental Services

This project included a website for Next Step Dental Services with the goal of being a resource for dental profressionals to connect to continuing education courses, conferences, and dental products, in a clean organized and XHTML/CSS valid site.

Web : Layout & Design, Valid XHTML & CSS, PHP.

Woodstock on Wheels

This is not a typical bus tour. Woodstock on Wheels is a service, which connects riders on a cross-country tour of reunion concerts, and special stops including The Rock & Roll Hall of Fame, Woodstock Museum, and the Memphis Rock & Soul Museum.

Woodstock on Wheels is aimed at the retiring baby-boom generation. In particular, it is aimed at those with an obsession for classic rock. The ones who drive to work every morning with Led Zeppelin booming from the speakers rather than NPR. The ones who drive 300 miles to see the nearest Bad Company reunion concert. The ones who saw Chicago play in smoky bars before they made it big. These classic-rock-obsessed-retiring-baby-boomers are experts when it comes to the music of yesteryear; experts whose peers and friends look to on everything about classic rock, and as experts, they make the perfect vehicle to spread the word about Woodstock on Wheels.

Strategies of reaching this target are broken down into two categories. Traditional strategies include advertisements on classic rock radio/internet radio stations, and a website. Non-tradional strategies include tour buses modified to look like a 60s era VW Bus, Compilation CDs and LPs, and Telephone-booth-shaped Sound Booths placed around busy downtown areas, among others.

Marketing : Marketing Plan.
Design : Branding, Identity.